Primelaw

Law Firm

A contemporary brand design with no obsolete icons and visuals like scales and hammers or overused and “serious” fonts and colours. The logo was a matter of modern typography, positioning, ratio and colour scheme.

Broken down in its two core words-elements, the logo is positioned in a way that gives the feeling of moving forward as a thinking process. A simple visual element of a dash creates a connection and break at the same time between prime principals and the law, while also been able to stand out as a logo detail when needed.

The pantone chosen is a discrete green blue colour desaturated on an extent that makes it feel more formal, without losing its vibrant contemporary trait.

Brand Identity
Logo Design
Business Cards & Stationary