Agrotech SA
Agricultural machinery & equipment
John Deere official partner
Rebranding & logo design
Mockups and illustrations
Brand presentation and consulting
Rebranding Agrotech Group was a significant undertaking, reflecting the company’s status as a leader in the agricultural machinery sector with over 40 years of history. As the exclusive official partner of global giants like John Deere, Agrotech Group needed a brand identity that matched its stature.
The client’s brief was clear: they wanted a modern, clean, and bold corporate logo centered on the company name, free from unnecessary visual clutter. Our vision was to meet this demand while subtly integrating two iconic elements from the previous logo – the wheat and the cog – that had been synonymous with the brand for decades.
We developed a typographic logo that masterfully incorporated these elements into the negative space of the letters, creating a design that is both contemporary and deeply rooted in the company’s heritage. The result is a logo that brings Agrotech Group into a new era with a bold, clean aesthetic, while paying homage to its history and the symbols that have defined it.
Agrotech SA
Agricultural machinery & equipment
John Deere official partner
Rebranding Agrotech Group was a significant undertaking, reflecting the company’s status as a leader in the agricultural machinery sector with over 40 years of history. As the exclusive official partner of global giants like John Deere, Agrotech Group needed a brand identity that matched its stature.
The client’s brief was clear: they wanted a modern, clean, and bold corporate logo centered on the company name, free from unnecessary visual clutter. Our vision was to meet this demand while subtly integrating two iconic elements from the previous logo – the wheat and the cog – that had been synonymous with the brand for decades.
We developed a typographic logo that masterfully incorporated these elements into the negative space of the letters, creating a design that is both contemporary and deeply rooted in the company’s heritage. The result is a logo that brings Agrotech Group into a new era with a bold, clean aesthetic, while paying homage to its history and the symbols that have defined it.