The client brief was about a leading youth organisation empowering the next International Relations graduates. The brand concept had to be something vivid, contemporary and web/social friendly, while also retaining a sense of formality and global status. Thee core ideas were the key drives to the design. A global network, a multi cultural co-existence of all nations without the sense of borders, and the individual success. Distinctive but not bold colour accents and a light elegant sans serif typography complete the design goal.