Cutcuutur
Lasercut apparel
Website Design
Brand consulting
UX and UI
Photos: Kostas Sapi
Video: Giannis Ouzounis
Cutcuutur is a clothing brand with collections consisting of original and sustainable pieces of innovative character and structural lines, mostly inspired by architectural forms and technology.
The existing brand had already established its minimal, clean and bold aesthetic so the website design had to be representative of it. Text and titles come to a second level of importance, giving way for the image to be the main point of focus. The contrasting visual elements of the designed garments are reflected in the vertical split form of the user interface. Visually bold and full-width rows make every respective collection clearly stand out and set its own style.
Cutcuutur
Lasercut apparel
Cutcuutur is a clothing brand with collections consisting of original and sustainable pieces of innovative character and structural lines, mostly inspired by architectural forms and technology.
The existing brand had already established its minimal, clean and bold aesthetic so the website design had to be representative of it. Text and titles come to a second level of importance, giving way for the image to be the main point of focus. The contrasting visual elements of the designed garments are reflected in the vertical split form of the user interface. Visually bold and full-width rows make every respective collection clearly stand out and set its own style.