Complete branding project for one of the major MEP contractors in northern Greece. The client brief asked for a clean, unique brand identity. A bold, distinctive, minimal but not simplistic logo. The principals of the design concept were the core elements that define a map plan for every construction project. The symbols. Iconic MEP visualisations for current, power, circuits, flow, charge, etc. A single bold stroke design and linear composition form the vague outline of the greek initials for DM, the current brand and founder’s name. Slab serif typography provides the strong, bold character that the client asked for, while a vivid plus sign provides the positive feeling of coherent leadership and teamwork that the company is imbued with.