The brief for Dia was to create a contemporary, everyday bakery that offers bread, pastries, and deli items, with a brand and interior design so clean and minimalistic that would enhance rather than distract from the products themselves.

One of the primary design challenges was crafting a logo for the three-letter name that would work seamlessly across two languages with different scripts while maintaining visual cohesion. This was achieved by designing custom letters in a clear, linear font with round elements, using consistent vertical and horizontal axes as guides. The design also cleverly incorporated a two-dot icon that appears in both versions of the logo, further unifying the brand’s identity.

To complement the minimalist approach, a soothing color palette of dusty blue and light gray was selected, paired with clean packaging that features simple brand placement. These elements contribute to the overall simplicity and unobtrusiveness of the brand, ensuring that Dia’s bakery products remain the star of the show.