Contemporary brand design for a new dentist office based in Greece. The client brief was to use classic visual elements of the profession in a way that would make them feel new and innovative.
The basic form of a toothbrush is now the distinctive visual factor for the brand name placement. The overused tooth icon is now a unique logo, formed by the initials of the client’s and brand’s name in a personalised handwriting. The obsolete “medical” blue shades give their place to a modern light egyptian blue shade with a grey tint, resembling a more colourful RAF Blue. Stylish furniture, dark navy blue details, grey tones and deep yellow textures compliment the brand and interior space in a beautiful visual contrast.