John Deere Agrotica

100th Anniversary of John Deere Tractors

Interior design and construction of the exhibition area for John Deere in Agrotica Expo 2018, in accordance with the company’s global event “100 years John Deere tractors”. The year 2018 marks a century since the first John Deere tractor was made and so the design concept was a journey from the company’s past and first steps, to what made it the top agricultural machinery firm in the present day world and even to what the future holds.

The iconic green and striking yellow colour of the brand stand out on all sides, creating the feeling and context in which many visual elements tell the story of the “Deere” like a museum ride. Earth materials like wood and grass beautifully contradict the bright solid colours, edgy shapes and “tech” patterns that show the evolution of the brand throughout the years.

Project Architect
Interior Plan Design
Material & Construction Consulting
Illustration & Graphic Banners
3D Visualization

Partners:
Gamma 314
Oxygen2adv