A rebranding process for a plastic recycle and production factory unit. The process took form out of core elements of the existing company. The main color theme is a combination and evolution of the previous brand colors into subtle and contemporary shades of blueish green.
The concept behind the form and shape elements of the new logo is based on the typical corner fold of the global recycle icon and the arrow shaped end of each ribbon. The dimension and spacing ratio of the logo is four to one, representing the 80/20 principle and EU legal standard regarding the amount of new and recycled plastic in a new product.
The lettering is formed solely out of the combination of two elements. A vertical straight line and a circle. These two shapes are the depiction of key stages for the creation of the recycled material. The melted extrusion stick and the shredded pellet grain.