Located in Thessaloniki since 1982, the company specialises in selling and renting construction equipment. Being one of the leading brands in its sector nationwide, it offers a wide range of machinery and tools, as well as a fully organized department of technical support and spare parts. The rebranding process was a bold move that had to respect and reflect the brand’s almost four decade history in its field. Thus, the ground design rules were set by the existing brand logo.
A clean name depiction, with bold and distinctive typography, no separate visual element or logo icons, and a colour palette of yellow and black accents. The subtle graphic detail that represents the iconic diagonals and arrows of the construction sector, makes the name stand out as a brand logo and not as a simple text, while also providing ability to use the initial K letter as a separate icon or profile logo.