Project Description

Kritikos

Construction Equipment

Brand Identity
Logo Design & Concept
Stationary & Illustrations
Equipment and Product Design

Located in Thessaloniki since 1982, the company specialises in selling  and renting construction equipment. Being one of the leading brands in its sector nationwide, it offers a wide range of machinery and tools, as well as a fully organized department of technical support and spare parts. The rebranding process was a bold move that had to respect and reflect the brand’s almost four decade history in its field. Thus, the ground design rules were set by the existing brand logo.

A clean name depiction, with bold and distinctive typography, no separate visual element or logo icons, and a colour palette of yellow and black accents. The subtle graphic detail that represents the iconic diagonals and arrows of the construction sector, makes the name stand out as a brand logo and not as a simple text, while also providing ability to use the initial K letter as a separate icon or profile logo.

Kritikos

Construction Equipment

Located in Thessaloniki since 1982, the company specialises in selling  and renting construction equipment. Being one of the leading brands in its sector nationwide, it offers a wide range of machinery and tools, as well as a fully organized department of technical support and spare parts. The rebranding process was a bold move that had to respect and reflect the brand’s almost four decade history in its field. Thus, the ground design rules were set by the existing brand logo.

A clean name depiction, with bold and distinctive typography, no separate visual element or logo icons, and a colour palette of yellow and black accents. The subtle graphic detail that represents the iconic diagonals and arrows of the construction sector, makes the name stand out as a brand logo and not as a simple text, while also providing ability to use the initial K letter as a separate icon or profile logo.

Brand Identity
Logo Design & Concept
Stationary & Illustrations
Equipment and Product Design