A major and leading Greek company in ho.re.ca equipment, with private distribution network and 60 years of experience and clientele. Thus the rebranding process was a very well though out step. One big enough to be worth it, yet respectful to its past self, with confident references to the previous brand.
The characteristic tri-color theme is no more the face of the brand, it is only used in subtle details and complementary graphics. Bold, clean, and formal black & white is now the main aesthetic. The company’s fields of activity, just like the icons in the previous logo, are now broken down to their core visual depictions and then merged into to one, flat-design and monochromatic modern logo. A clean and lighter font is also used to go along in harmony with the new visual identity.