Project Description

PATSIOS

Architecture and Construction firm

Brand identity redesign
Logo concept design

Signage and stationery
Website design

The brief for the rebranding process was a concept that would embody the cores principles of architecture and construction design. Form, proportion, structure. A bold, distinctive and timeless font brings out the name of the firm aligned in a way that creates a dynamic sense of forward movement. The character space and monotype size represent the orthonormal grid, a crucial design element on all levels, from floor planning to facade elevations. The three “floors” of the logo shape, framing each word of the brand name, work a visual representation of a basic building structure. Ground, floor, top level indentation.

The linear and minimalistic simplicity of the logo allow it to be easily formed in many ways and with any material like stone, steel or wood and work as a physical firm signature on built projects.

PATSIOS

Architecture and Construction firm

The brief for the rebranding process was a concept that would embody the cores principles of architecture and construction design. Form, proportion, structure. A bold, distinctive and timeless font brings out the name of the firm aligned in a way that creates a dynamic sense of forward movement. The character space and monotype size represent the orthonormal grid, a crucial design element on all levels, from floor planning to facade elevations. The three “floors” of the logo shape, framing each word of the brand name, work a visual representation of a basic building structure. Ground, floor, top level indentation.

The linear and minimalistic simplicity of the logo allow it to be easily formed in many ways and with any material like stone, steel or wood and work as a physical firm signature on built projects.

Brand identity redesign
Logo concept design
Signage and stationery
Website design