Rumors

Boutique restaurant

Rumors is a vibrant boutique restaurant dedicated to young, dynamic generation, located in a prime location in the heart of the city Riyadh. The concept behind the brand was to create something that could quickly become the “talk of the town” leading to the inspiration behind its name, Rumors. The bold and unconventional color palette, rarely seen in the food industry, was chosen to reflect the restaurant’s intriguing character and to spark curiosity, encouraging word-of-mouth promotion.

The logo icon embodies the idea of a rumor, merging the modern chat bubble – symbolizing contemporary gossip – with a bird, a traditional symbol of spreading news in a design fusion that perfectly captures the essence of Rumors. The graphic and pattern designs stem directly from the logo, creating a cohesive visual identity. The restaurant’s interior further amplifies this unique character with clean lines, floating furniture, and playful elements, all balanced by elegant typography in the logo with gold detailing. This blend of youthful energy and sophistication perfectly represents Rumors as an upper casual dining destination.

Branding elements & design
Product design & mockups
Illustration & graphics
Brand portfolio presentation

Project partner:
43D Total retail solutions