Concept product and packaging design for a hair products line. Shampoo and conditioner lotion for messy hair. The concept lies on the need of the customer when one buys a product and the service one receives with it. Two simple free hand sketches, almost doodles, represent the two states for the specific product line. A tangled mess sketch appears on the packaging box, instead of describing with words the type of hair suitable for the product. The product itself presents a smooth clean sketch of single stroke circular layers representing the the type of hair that one will experience with the use of it.