The brief requested the rebranding of an existing summer resort, in a clean and unique way that gave out a sense of simple and casual luxury. Set in an old olive grove, Trikorfo Beach overlooks a sandy beach and extends from the crystal waterfront to the near slopes. These elements provided the main colour scheme of the new brand. Landscape, beach, sea. All blurred into one another in an iconic photo of the coast gave out a unique greenish blue hue. Linear versions of the letter t and b, the resort’s initials, are visually merged to create the logo form. A thin elegant display font stands out as the brands name while the golden subtext visually hints – as a five star nuance – to the resort’s quality ad level of service.