Vanilla

Patisserie

Vanilla is a premium pastry shop with a distinctive brand that blends a retro, almost vintage aesthetic with a clean, modern feel. The owner sought a new logo frame for the existing brand name that would highlight the old-school artisanal craftsmanship of traditional pastry shops. The new icon is a simplified representation of an open vanilla flower, while the color palette combines natural vanilla tones with powder pink, creating a subtle yet particular contrast against white and beige backgrounds.

All brand placements and product packaging have been designed to reflect the shop’s elegance and artistry. The clean, minimalist design and carefully chosen tones emphasize the quality and handcrafted nature of the premium pastry artistry.

Branding elements & consulting
Product & mockup design
Illustration & graphics

Project partner:
43D Total retail solutions